

Brands On Ice
Iceland’s quarterly showcase for the best in BRANDED new product innovation & development.

Accelerate successful BRANDED product launches within Iceland foods, The Food Warehouse & Iceland.co.uk

Iceland will invest up to £100,000* (*product launch rate card), in your product launch.

Iceland and our partner services will support your product launch and activation within our stores, online, internationally and with our colleagues.

Every launch package is bespoke & designed with you.

What's In It For You
- Drive full UK and International volume growth.
- Over 1,000 stores and 4.5million weekly customers.
- Build your product profile.
- Access to exclusive customer performance data.
- Iceland product launch rate card investment up to £100k.
- Unique multi-channel, multi-country activation plan.
- Iceland colleague activation through a store incentive and Ice-Club program.

