Success Stories | Brands On Ice

britvic

I am grateful for Tango Cherry to have had the chance to be a part of the Brands on Ice process. There was great energy on the day, and it was a well-run event. I believe it played a key part in the success of the brand launch, as it ensured there was a strong impactful and well aligned plan with enhanced support behind it. My advice would be to focus on clearly articulating your unique proposition and ensure that your presentation is engaging and impactful, bringing your brand to life! - Liz Tomlin

Frozen Power

Austrian Startup FRO ZEN Power teams up with Iceland and expands to UK Market with High Protein & No Added Sugar Ice Cream Bars FRO ZEN Power, an innovative Austrian startup specializing in frozen snacks, has partnered with Iceland's Brands on Ice accelerator program to introduce two high protein & no added sugar ice cream bars to the UK market. Leveraging cutting-edge production technologies, the brand has become a leader in the high protein and vegan ice cream bar sector across Europe. Through the Brands on Ice initiative, spearheaded by Oliver Gilding and his team, FRO ZEN Power had the chance to pitch its products to Iceland's buyers and executives. This collaboration enabled the startup to design and develop two exclusive flavors tailored to British consumers: Strawberry

Pukka PIES

The Brands on Ice session was so friendly & welcoming. The Iceland team were so accommodating and really supported us from start to finish with everything we needed. The panel were very professional but with a friendly tone and strong engagement, willing to get involved and try our products. It is such a rare opportunity to get in front of such a senior panel and it was definitely worth all of the time and preparation to get involved. The main advice for anyone else doing this would be to have your samples ready to go as it's a very quick session and there isn't much room for preparing once the meeting has started.

Peter's - EPIC Rolls

The "Brands on Ice" day allowed us to present in a new format and showcase our brand in a way we've not been able to do before. It's clear that Iceland have the best kitchens around, and the space alone meant we could showcase EPIC Rolls with the impact we wouldn't get with anyone else. The timings and arrangements were spot on, with a welcoming team that set us up right for meeting with key decision makers - which for any new brand, is the kind of exposure you're really hoping for! We couldn't have asked for more from the Iceland team on the day - clear feedback on our Brand and pitch, and all done in less than 30 minutes. Just a few weeks later, EPIC

Vergeer Holland

Vergeer Holland are a large family run well established Dutch cheese maturing and formatting company now looking to revive sales in the UK as Brexit starts to settle. First contact with the Iceland team was at the Sial food show Paris late October 2024 Vergeer were exhibiting, cooking and sampling the new concept Cheese Dog this is a versatile sausage made from cheese and can be cooked via Air Fryer, Deep fat fryer, Shallow fry or oven bake. We were invited to present at Iceland's Brands on Ice a month later (mid-November) this is a very straight forward on line submission securing us a place, from then on we had great communication with the team at Iceland running up to the day, being able to answer any

ABBEYDALE FOOD GROUP

To be part of the Brands on Ice experience has been a fantastic opportunity and experience. Right from the start Sally, Mel and the team at Iceland were wonderfully supportive with what was needed up front. The support team in the kitchen were amazing on the day, ensuring we had everything to needed to prepare and showcase our products and range. The opportunity to present and have face time with Tarsem, Paul, Gareth, and Oliver was priceless. To get their direct thoughts on products is amazingly beneficial and supportive. A great experience all around and something we hope we can take part in again.