To be part of the Brands on Ice experience has been a fantastic opportunity and experience. Right from the start Sally, Mel and the team at Iceland were wonderfully supportive with what was needed up front. The support team in the kitchen were amazing on the day, ensuring we had everything to needed to prepare and showcase our products and range. The opportunity to present and have face time with Tarsem, Paul, Gareth, and Oliver was priceless. To get their direct thoughts on products is amazingly beneficial and supportive. A great experience all around and something we hope we can take part in again.