Find Out More About Brands on Ice

Brands On Ice

Iceland’s quarterly showcase for the best in BRANDED new product innovation & development.

Accelerate successful BRANDED product launches within Iceland foods, The Food Warehouse & Iceland.co.uk
Iceland will invest up to £100,000* (*product launch rate card), in your product launch.
Iceland and our partner services will support your product launch and activation within our stores, online, internationally and with our colleagues.
Every launch package is bespoke & designed with you.

What's In It For You

  • Drive full UK and International volume growth.
  • Over 1,000 stores and 4.5million weekly customers.
  • Build your product profile.
  • Access to exclusive customer performance data.
  • Iceland product launch rate card investment up to £100k.
  • Unique multi-channel, multi-country activation plan.
  • Iceland colleague activation through a store incentive and Ice-Club program.

EXCLUSIVITY REALLY MATTERS

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Products launch exclusively in Iceland for an agreed number of weeks.

After this time, the product launches
into the wider market.

Exclusivity unlocks your ability to invest in your successful product launch.

Extended exclusivity & your investment
unlocks our investment.

Pipeline of continuous exclusive NPD

Perfect Pitch

Successful nominations are invited to showcase their products, to our decision makers

Why your product, why Iceland, what does it deliver for the customer and what's the commercial proposal?

 
  • Your Product – Why Its New, Innovative
  • Why Iceland & What’s Your Target Customer
  • The Commercial Proposal
  • Trade Plan
  • Marketing and Activation Plan
  • In-Store and Online Execution
  • Exclusivity – This Really Matters
  • Growth and Forecast
  • Pre-pitch– an Iceland store walk with our team.
  • You will have 30+ minutes to present your product with a collective discussion on whether and how we move forward.
  • Decisions will be on the day.
  • Follow-up meeting with the trading team on the day.
  • CEO
  • Group Buying Director
  • Trading Category Directors
  • Marketing Director
  • Senior Trading Managers
  • Head of Innovation & Licensing
  • Merchandising team

Iceland Investing in your Product Launch

Iceland will invest upto £100,000 in your product launch

Iceland Product Launch Investment Rate Card Includes

  • Online – product web design and launch package.
  • In-store shelf edge, point of sale & store level design, materials & implementation.
  • Social media plan and activation.
  • On-shelf, off-shelf and feature space.
  • Customer performance data.
  • Innovation support services (Product, Packaging & Design).
  • Colleague incentive plan.
  • Ice-club colleague endorsement plan.

Investment Multiplier

  • For every £100k supplier investment Iceland will plan with you to maximise impact across your product launch.
  • Any supplier investments would be additional to any pre-agreed/ pre-existing commercial mechanics.
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