Privacy Policy

  1. Who we are
    • Brands on Ice is an exciting part of Iceland Foods Limited (registered in England and Wales with company number 01107406). Iceland Foods Limited is the controller and responsible for the personal data collected by this website or otherwise throughout the Brands on Ice project and may be referred to as "we", "us" or "our" in this privacy policy.
  2. The types of personal data we collect about you
    • Personal data means any information about an individual from which that person can be identified.
    • We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
      • Identity and Contact Data includes first name, last name, company name, company email address and company telephone numbers.
      • Technical and Usage Data may include internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform, device ID and other technology on the devices you use to access this website and information about how you interact with and use our website, products and services.
    • It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example if you have a new address or email address.
  3. How is your personal data collected?
    • We use different methods to collect data from and about you, including:
      • Your interactions with us. You may give us your personal data by corresponding with us about a product by post, phone, email, via the website brandsonice.com or otherwise.
      • Automated technologies or interactions. As you interact with our website, we may collect Technical and Usage Data about your equipment, browsing actions and patterns. We may collect this personal data by using cookies, server logs and other similar technologies.
  4. How we use your personal data
    • Legal basis
      The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:
      • Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
      • Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
      • Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
      • Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose.
    • Purposes for which we will use your personal data:
      Purpose/Use Type of data Legal basis
      To manage our relationship with you which will include:
      (a) Dealing with your requests, complaints and queries
      (b) Notifying you about changes to our terms or privacy policy       		(a) Identity and Contact (a) Performance of a contract with you
      (b) Necessary to comply with a legal obligation
      (c) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you)
      To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity and Contact
      (c) Technical and Usage       		(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
      (b) Necessary to comply with a legal obligation
  5. Cookies
    • When you visit our website, you will be asked whether you agree to us placing these cookies on your device and accessing them when you visit the site in future. You have the option of accepting all cookies or just certain types, or only essential ones. For full details of the types of cookies we use, and how you can change your preferences, please visit our cookie policy.
  6. Disclosures of your personal data
    • We may share your personal data where necessary with the parties set out below for the purposes set out in the table above.
      • In respect of an NPD product, with manufacturers, retailers or regulatory bodies, if required, to support our contractual arrangement, or to deal with your complaint or query.
      • Third parties who provide our IT systems and services, such as Microsoft.
      • We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
  7. International transfers
    • Whenever we transfer your personal data out of the UK, or European Economic Area, to countries which have laws that do not provide the same level of data protection as the UK law, we always ensure that a similar degree of protection is afforded to it by ensuring that the following safeguards are implemented:
      • We will transfer your personal data to countries that have been deemed by the UK (or European Union, as applicable) to provide an adequate level of protection for personal data; or
      • We may use specific standard contractual terms approved for use which give the transferred personal data the same protection as it has in the UK (or European Union, as applicable).
  8. Data security
    • We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
  9. Preventing Fraud
    • There's only one Iceland Foods Limited. All emails you receive from Brands on Ice or Iceland will come from an email address ending in iceland.co.uk. So, if you receive any emails claiming to be from either businesses which do not end in iceland.co.uk, these may be fraudulent and should be forwarded to Iceland at da************@********co.uk.
  10. Data retention
    • We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint, or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
  11. Your legal rights
    • You have a number of rights under data protection laws in relation to your personal data.
    • You have the right to:
      • Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
      • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
      • Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
      • Object to processing of your personal data where we are relying on a legitimate interest. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
      • You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes.
      • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
      • Withdraw consent at any time where we are relying on consent to process your personal data. If you withdraw your consent, we may not be able to provide certain products or services to you.
      • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
        • If you want us to establish the data's accuracy;
        • Where our use of the data is unlawful, but you do not want us to erase it;
        • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
        • You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.
      • If you wish to exercise any of the rights set out above, please contact us.
  12. Time limit to respond
    • We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
  13. Contact details
    • If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact da************@********co.uk.
  14. Changes to Privacy Policy
    • Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.
  15. Contact Us / Complaints
    • We're always happy to help you with any issues or queries you may have. However, if you'd like to make a complaint with the Information Commissioner's Office, please visit ico.org.uk. We would, however, appreciate the chance to deal with your concerns before you approach a regulator so please contact us in the first instance at da************@********co.uk.
    • Our website is owned and operated by Iceland Foods Limited.

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