The Brands on Ice session was so friendly & welcoming. The Iceland team were so accommodating and really supported us from start to finish with everything we needed. The panel were very professional but with a friendly tone and strong engagement, willing to get involved and try our products. It is such a rare opportunity to get in front of such a senior panel and it was definitely worth all of the time and preparation to get involved.
The main advice for anyone else doing this would be to have your samples ready to go as it's a very quick session and there isn't much room for preparing once the meeting has started.