Austrian Startup FRO ZEN Power teams up with Iceland and expands to UK Market with High Protein & No Added Sugar Ice Cream Bars
FRO ZEN Power, an innovative Austrian startup specializing in frozen snacks, has partnered with Iceland's Brands on Ice accelerator program to introduce two high protein & no added sugar ice cream bars to the UK market. Leveraging cutting-edge production technologies, the brand has become a leader in the high protein and vegan ice cream bar sector across Europe.
Through the Brands on Ice initiative, spearheaded by Oliver Gilding and his team, FRO ZEN Power had the chance to pitch its products to Iceland's buyers and executives. This collaboration enabled the startup to design and develop two exclusive flavors tailored to British consumers: Strawberry Cheesecake and Triple Choc. Oliver Stone, FRO ZEN Power's UK Sales Director, highlighted the program's pivotal role in refining their market entry strategy and securing retail space at The Food Warehouse stores.
Constantin Haas, Managing Director of FRO ZEN Power, praised the contributions of Oliver Gilding and Grace Gornall for their expertise in branding, packaging design, and flavor development. "Their input was instrumental in aligning our product with UK market expectations," Haas stated.
The new ice cream bars, which boast no added sugar and a focus on indulgent, high protein nutrition, will launch in January 2025, marking a significant milestone in FRO ZEN Power's international expansion.