The "Brands on Ice" day allowed us to present in a new format and showcase our brand in a way we've not been able to do before. It's clear that Iceland have the best kitchens around, and the space alone meant we could showcase EPIC Rolls with the impact we wouldn't get with anyone else. The timings and arrangements were spot on, with a welcoming team that set us up right for meeting with key decision makers - which for any new brand, is the kind of exposure you're really hoping for!
We couldn't have asked for more from the Iceland team on the day - clear feedback on our Brand and pitch, and all done in less than 30 minutes. Just a few weeks later, EPIC Rolls was launched exclusively with Iceland, and we were really proud to have been the first to launch through the "Brand on Ice" scheme. Thanks to Oliver and the team! - Owain and Dan, EPIC Rolls